How Thread Theory Sees Sewing
Hey everyone! For this week's blog post, Morgan and I decided to do a little feature on a company that has greatly inspired us in both our business and personal life: Merchant and Mills. Merchant and Mills is a UK company that embodies everything we aspire to be: Understated, of quality and substance, whole-hearted and eager to pass on their mission to others! Seriously though, just watch their promotional video, even if you've never sewn a stitch in your life you will be itching to pick up a needle and thread by the time it is over: http://vimeo.com/69304563 Amazing, right? The whole "purchase quality - purchase once" ideal has always been important to me, and I think Merchant and Mills is an excellent example of this. I also, being a man, love the way they treat sewing. It makes me want to take up sewing and still feel masculine about it! They present a pair of thread snips as something as solid and serious such I would expect a hammer and chisel, for instance, to be presented. [gallery type="rectangular" ids="1643,1642,1641,1640"] Morgan and I are on a mission to create a Thread Theory studio that embodies these values and is a place that, each time we walk in the door, makes us feel inspired to create something that matches the branding we want our company to have. You've seen Morgan's dream ironing board/sewing cabinet. Now we're moving on to smaller projects to finish the room up. Here are some recent images from Pinterest that we have been using as a source of inspiration: Our next project is to add something like this to her thread organizers: On that note, I want to wax on about a tool we already have that fits our criteria for a sewing tool and studio space: Morgan's amazing scissors. As much as I love my own tools, I get a ridiculous amount of joy every time I pick these bad boys up. They feel nice and heavy in the hand and have steel all through the handles. Most importantly, they are insanely sharp and precisely machined so that each "snip" cuts evenly all down the length of the blade (you know how some scissors cut best at the base of the blade or right near the middle? Not these!). They are the Kai 7205 8" Professional Shears and can be found here! What are your favourite sewing tools? Do you like to spend the extra money on a high quality item, or do you save your money and hope for the best?